General principle
We keep data for as long as needed to provide the service or to meet legal requirements, whichever is longer, and then delete it or anonymize it so it can no longer be linked to a person.
Retention schedule
The following table summarizes retention periods by data category:
| Data category | Retention period | Notes |
|---|---|---|
| Call recordings | Ninety days by default | Adjustable from the business settings within the available options. |
| Call transcripts and summaries | For the duration of the subscription | Shown in the business dashboard as the call log; deletion can be requested. |
| Bookings and customer records | For the duration of the subscription | Operational records belonging to the business, managed from its dashboard. |
| WhatsApp message logs | For the duration of the subscription | Template content and delivery status, kept for records and support. |
| Usage and billing ledger | As required for accounting records | Kept to meet accounting and tax requirements, including after termination. |
| Account and business data | Subscription duration plus a limited period | Kept after termination only as long as needed to settle obligations, then deleted. |
Deletion on request
A business can request the deletion of specific data, such as particular recordings or a specific customer's records, from the account dashboard or by contacting us.
We complete deletion requests within thirty days of receipt at most, unless a legal obligation requires keeping the data longer, in which case we inform the business.
Termination
On termination, the business has a ninety-day window to export its operational data, such as bookings and customer records.
After this window, we delete the business's operational data, keeping only what the law requires us to retain, such as billing and accounting records.
Backups
Copies of deleted data may remain in encrypted backups for a limited period until the normal backup rotation completes, at which point they are permanently removed. Backups are not used to restore data that was deleted on request, except when a full system restore is necessary, in which case the deletion is re-applied after the restore.
Contact
For any question about retention periods or deletion requests, you can reach us through the contact channels listed on our website or from your account dashboard.